BLACK DOCTOS READ COVID TWEETS

CREATIVE DIRECTOR • EDITING • MOTION GRAPHICS

In an time of rampant disinformation, it can be really hard to break through the noise. In collaboration with the Black Coalition Against Covid, we created a campaign to address disinformation in the black community regarding COVID related myths.


Given the fact that black Americans often have many reason to feel distruful of the healthcare system in America, campaigns towards them can sometimes come across as disingenuous or tone deaf. Leading to people feeling talked down to, or your message being ignored or distrusted.


Leveraging that insight, we created a campaign using one of the important we have, laughter. Using the format of reading tweets, we brought in real doctors to read real COVID related tweets. Funny ones, as well as some spreading COVID myths — and to offer their genuine reactions, as well as providing accurate information for people.


This campaign quickly reached wide audiences, as well as a shoutout from President Biden.


https://www.fiercepharma.com/marketing/black-doctors-read-covid-tweets-fun-fact-filled-campaign-to-raise-vaccination-awareness


https://people.com/health/the-black-coalition-against-covid-launches-new-video-series-to-urge-vaccination/