Ebglyss

This was a launch campaign for a biologic eczema treatment looking to stand out from a saturated market. 

Taking the approach of building ideas that feel truly native to the platform, user generated and socially on trend, we did healthcare social different, and it worked.

This campaign also smartly targeted a more diverse audience in a way that felt relevant to them, something their competitors simply weren't doing.

This was a MASSIVE 14 video shoot, shot over only 2 days. With such a large undertaking, a lot of preperation and planning went into it's sucess; with myself faciliting as ACD from inception to completion .

In addition, we developed a large number of ancillary content for the brand including web banners, additional personalized social utilizing stock as well as updated website content. 

This work was so exceptionally well received, that our client decided to reposition all of their social creative to model our approach.