Illuminate EOS


This campaign was designed to shine a light (literally), on an often overlooked driver of disease in paitients experiencing severe asthma.

We used a combination of incandescent body paint done by a professional artist and CGI neon signage to create a unique visual effect that for sure got HCPs' attention.

Before the launch of our campaign, only 60% of KPls agreed that they "routinely measure blood eosinophil levels in order to make treatment decisions for severe, uncontrolled asthma patients." In only 3 months, that number reached 83% , a 23% increase.

I was responsible for the development of the digital executions of these tactics. From design direction, to overseeing website development, as well strategic planning for our customers needs.