Zepbound

Zepbound was a thrilling campaing to be apart of, with a challenging story to engage an audience in new ways to change the way we talk about obesity as a condition. 

We developed a large number of content for the brand focusing on personalization efforts across their website content, social drivers, display and CRM.

When we got the oppurtunity to capture their social content for the AOR campaign, we wanted to make sure it was done right. 

With our Social capture being part of a larger TV shoot, we found it very important for our social footage to not feel like TV footage. Taking a "social first" approach, we developed ideas that feel like real experiences, true to their  audience and utilize ever-green social trends on the platforms we were looked to target.